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Twitter rival Threads amasses 10 million users in 7 hours

PUBLISHED

2023-07-07

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In an astonishing achievement, Meta's Threads app has garnered over 10 million users within a mere 7 hours since its launch.

This remarkable growth showcases the power of Meta's existing scale and distribution, along with the demand for an alternative to Twitter. With its integration with Instagram, which boasts an astounding 1.6 billion users, Threads has provided users with a convenient pathway to join the platform.

The rapid growth of Threads can be attributed to its appeal to individuals who appreciate the concept of Twitter but desire a more positive and less toxic environment. One of the main issues plaguing Twitter has been the prevalence of toxicity and the presence of bots, which have detracted from the user experience.

Threads addresses these concerns by providing users with a fresh opportunity to engage in microblogging without the negative elements.

The simplicity and user-friendly interface of Threads have also contributed to its popularity. By leveraging the integration with Instagram, users can seamlessly transfer their existing social connections to the new platform, instantly establishing a following and populating their feeds with familiar faces.

This seamless transition has played a pivotal role in the app's exponential growth.

Given the impressive user base achieved within the first 7 hours, it is highly likely that the number of Threads users has soared even higher since then.

This growth rate surpasses even that of OpenAI's renowned ChatGPT. The meteoric rise of Threads highlights its potential to disrupt the microblogging landscape.

While it may take time for Threads to reach the coveted billion-user mark, its early success signals that the platform is here to stay.

The combination of Instagram integration, a more positive environment, and user-friendly features positions Threads as a serious contender in the microblogging realm.

Furthermore, the appeal of Threads extends beyond its user base growth.

The platform's commitment to privacy and data control has resonated with users, particularly in light of Meta's previous privacy concerns.

Threads has implemented privacy policies that allow users to designate their accounts and posts as public or private, granting them greater control over their personal information. This emphasis on transparency and user control sets Threads apart in the social media landscape.

As Threads continues to gain traction, notable influencers, celebrities, and prominent brands have joined the platform, further enhancing its credibility and diversity.

This influx of high-profile individuals and companies solidifies Threads' position as a credible alternative to Twitter.

To experience the thriving Threads community and explore its unique features, interested individuals can easily sign up through the provided link.

As this microblogging revolution unfolds, it is an exciting time to be part of the emerging social media phenomenon. With its rapid growth, dedication to user privacy, and user-friendly interface, Threads has the potential to reshape the microblogging landscape and provide users with a refreshing and engaging online experience.

Author

Name Peter Milios

Peter Milios is a recent graduate from the University of Technology - majoring in Finance and Accounting. Peter is currently working under equity research analyst Di Brookman for Corporate Connect Research.