Benefits of investing in PIC

Flexible investment strategy

With the ability to invest up to 25% of the portfolio in both global equities and in cash, deposit products and senior debt, the Company's investment strategy has the ability to enhance returns from global markets and better manage market risk.

Transparency, Simplicity, Visibility

Investing in a liquid investment that can be bought and sold easily on the ASX can offer you enhanced flexibility and control. There's no application form and it's easy to check the latest share market results.

One of Australia's most experienced fund managers

The Company is managed by Perpetual Investments - one of Australia's leading fund managers with a long track record and an experienced and well-resourced investment team.

Rigorous company analysis and research

The Manager's investment team conducts extensive domestic and global company meetings and calls each year. Its rigorous security selection process is focused on quality and value.

About the Fund

The Perpetual Equity Investment Company Limited (the Company) is a listed investment company that provides a simple and transparent way to invest in a diversified portfolio of high quality Australian and global listed securities, selected by one of Australia's most experienced fund managers - Perpetual Investment Management Limited (the Manager). The Company is managed to provide investors with a growing income stream and long-term capital growth.

Investment philosophy and process

The investment philosophy and process of the Manager focuses on buying high quality companies at prices below what the Manager perceives as fair value, based on company fundamentals and prevailing market conditions. The Manager has a team of 25 equities investment professionals that undertake intensive research, on an ongoing basis, to determine both the quality and value of a company. Key to the Manager's process is the use of four quality filters:

• Quality of business - This test looks at the industry in which the company operates, its market share and barriers to entry, its products and their positioning and any issues such as social and environmental impacts.

• Conservative debt - Involves strict balance sheet scrutiny to avoid overleveraged companies. Typically the Manager seeks to invest in companies that have less than 50% net debt to equity and strong interest coverage.

• Sound management - Based on the Manager's assessment of the track record of a company's management. The Manager looks for management with a history of using shareholder's capital sensibly, a clear focus on maximising shareholder value and strong governance practices.

• Recurring earnings - The Manager looks for companies that have at least a three year track record of generating earnings and cash flows.

The Manager does not try to predict where markets and prices are heading but instead seeks to buy high quality companies at prices below what are perceived to be fair value given each company's fundamentals and the prevailing market conditions. The Manager expects that the share price of these companies will rise once the mispricing is recognised by the market.

Through this approach the Manager aims to minimise downside risk and protect the Portfolio during periods of market stress.

How we invest your money

The Company's investment strategy is to create a concentrated and actively managed portfolio of Australian and global listed securities. The Australian securities are typically comprised of mid-cap securities, generally made up of securities outside the top 20 ASX-listed securities by market capitalisation. Investments in global listed securities are opportunistic in nature and these global listed securities are not expected to have any consistent capitalisation bias, but will typically be larger and more liquid than comparable investments in Australian entities. The investment strategy employs a high conviction approach, with a flexible mandate, offering a value and quality focus across both Australian and global listed securities. As a guide, the Company will hold an actively managed portfolio of between 20 to 40 securities and the Manager will diversify the portfolio across industry sectors and offshore investments.

Up to 25% of the Portfolio's net asset value may be held in cash, deposit products and senior debt with less than one year to maturity (including any exposure to such investments gained by investing in managed funds). The level of cash, deposit products and senior debt directly or indirectly held within this limit will be determined by the attractiveness (based on the value and quality) of available securities. The Manager expects that maximum levels of cash, deposit products and senior debt directly or indirectly held will only be approached as securities markets become expensive.