PRT Company Limited

ASX Code



Media & Entertainment

Investor Centre





The Prime Network, the precursor to PRIME7, was founded in 1986. Since television aggregation in 1989, PRIME has acquired television licences in Western Australia - the Golden West Network - and in Mildura/Sunraysia. Reaching a potential audience of over 5.5 million people, PRIME’s viewing area covers regional northern and southern New South Wales, the Australian Capital Territory, Victoria, the Gold Coast area of south eastern Queensland and all of regional Western Australia. PRIME owns (in a joint venture arrangement with WIN Television) free-to-air commercial television licences in Mildura and regional Western Australia, where it broadcasts Nine Entertainment programming. PRIME also owns and operates the datacasting television service, iShopTV. PRIME has established itself as the leading television network in its broadcast markets. It makes a significant investment in local news programming and provides valuable community airtime sponsorships to support and assist community endeavours. PRIME is a significant employer of regional Australians with offices stretching from the Gold Coast, throughout many major cities and towns in regional NSW and Victoria, and across regional Western Australia to Geraldton. PRIME’s revenues are sourced from television advertising air time. Sales teams based in the capital cities service major national advertisers. In regional Australia, PRIME’s local sales teams work collaboratively with local clients to provide them with the most powerful and influential advertising opportunity in regional Australia. PRIME's national sales division, Seven Affiliate Sales, also represents Seven Queensland and TVNZ in Australia